I thrive on transforming complex research and rural realities into strategies that foster trust, expand audiences, and create opportunities. I lead with data, color with authentic stories, and always keep people at the center—because that’s what makes communications stick. And every day, my goal is simple: delivering on that promise.
Strategy Rooted in People, Proven in Results
Every communication strategy starts with the audience. By leading with data and authentic stories, I’ve delivered measurable outcomes for research, enrollment, alumni, and industry partners. The case studies below illustrate how I’ve applied that philosophy across various institutions, programs, and industries.
Audience-First Strategies That Deliver
Across higher education, agricultural research, and industry, I’ve built communications that deliver measurable results — growing enrollment pipelines, deepening alumni connections, elevating research visibility, and strengthening industry partnerships.
For the College of Agriculture, I bring that same approach: audience-first strategy, creative execution, and data-driven decision-making. My passion for agriculture and the land-grant mission means I don’t just tell stories — I build trust, amplify impact, and connect people to purpose. The case studies below demonstrate how I’ve applied this approach in various contexts and am prepared to do the same for K-State Agriculture.
WKREC — Unifying a Multi-Site Research Brand
Built a unified communications strategy for four research centers, elevating visibility through a redesigned website, SEO, and audience-first storytelling.
TAPS — Farmer-Driven Research and Outreach
Positioned TAPS as both a competition and research platform, elevating the band, and scaling its reach to seven states—influencing farmer decision-making nationwide.
FHSU — Institutional Communications that
Build Global Community
Directed comprehensive enrollment marketing strategy—
including publications, digital campaigns, and emerging tools—that strengthened recruitment and deepened alumni engagement.
LDI, Inc. — Driving Growth in Agribusiness
Delivered a digital-first marketing strategy that boosted traffic, engagement, and social-sourced leads for a multi-state AGCO equipment dealer.
Skills That Deliver on the Promise
Beyond individual projects, I bring strategic leadership and operational expertise that align directly with the College of Agriculture’s priorities. These core skills show how I’ll deliver on the land-grant promise every day.
- Strategic Marketing & Planning
I design integrated, audience-first campaigns that strengthen enrollment pipelines, engage alumni, and elevate research visibility. My approach strikes a balance between creativity and measurable outcomes, ensuring that communications drive both reach and results. - Team Leadership & Mentorship
I lead by coaching and equipping others, whether they report directly to me or collaborate across units. By creating training opportunities, establishing clear processes, and fostering a shared purpose, I help colleagues thrive and teams deliver their best work. - Stakeholder & Partner Engagement
From researchers and alumni to donors, industry professionals, and policymakers, I translate strategy into lasting relationships. I am skilled at aligning diverse voices around shared goals and amplifying the impact of collaborative partnerships. - Data-Guided Strategy
I believe the best communications blend story with evidence. I use analytics, metrics, and research to guide strategy, measure impact, and refine outreach. My academic work in strategic communications further enhances my ability to apply data-driven insights to informed decision-making. - Media & Storytelling
Relationships with media are a cornerstone of my work. From a column with Farm Progress to statewide and national coverage of research, I know how to craft authentic stories that build trust and visibility for people, programs, and institutions.
“I lead with strategy and listen with intention, because authentic, audience-first communications are how we deliver on the land-grant promise.”
Kelsey Stremel
Instructor and Communicaiton Specialist
Great Communications Start With Listening
I’m here to listen, learn, and help amplify your part in the K-State land-grant story.