Overview
As Marketing Manager for LDI Inc., I built and executed a digital-first communications strategy that drove measurable business growth. My work focused on SEO, social media, content marketing, events, and sponsorships—modernizing the company’s outreach while strengthening relationships with customers and rural communities.
Challenge
- Outdated digital presence and minimal SEO strategy.
- Need to stand out in a highly competitive agribusiness market.
- Fragmented approach to events and sponsorships.
- Desire to increase leads and customer engagement through digital platforms.
Strategy
- Relaunch the website with an SEO-driven content plan.
- Expand and professionalize social media engagement.
- Create a structured event and sponsorship system that connected to business goals.
- Build consistent brand processes to support customer trust and recognition.
Execution
- Directed a website redesign and implemented SEO strategy to increase visibility.
- Managed organic and paid social campaigns to grow customer engagement.
- Orchestrated 50+ community events annually, aligning them with sales and marketing goals.
- Coordinated vendor partnerships and sponsorships to expand brand reach.
- Produced digital and print content highlighting equipment, customers, and service.
Outcomes
- +32% increase in website traffic after SEO relaunchKelsey Stremel Portfolio (Websi….
- +65% increase in social engagement from refreshed campaigns.
- +184% increase in social-sourced leads, driving measurable sales growth.
- Established a repeatable events and sponsorship system, strengthening community ties.
- Positioned LDI as a leader in agribusiness communications with a measurable ROI focus.
Acknowledgment
The successes at LDI were made possible through collaboration with leadership, vendors, and community partners. Together, we developed a marketing system that consistently delivered results and fostered stronger customer relationships.
