Case Studies – Kelsey Stremel: Strategic communications for people, purpose and impact

Case Studies in Strategic Communications

These case studies reflect the range of my career — from unifying research centers and scaling farmer-driven programs within the land-grant system, to directing enrollment and alumni communications in higher education, to driving measurable growth in agribusiness. Each project strengthened my ability to build audience-first strategies, manage teams and partnerships, and deliver communications that connect people to purpose.

K-State Western Kansas Research-Extension Centers (WKREC)

Built the first unified communications strategy for four research centers, making world-class agricultural science more visible and relatable across Kansas.

Testing Ag Performance Solutions (TAPS)

Positioned a farmer-driven competition as a national model for research and outreach, scaling to seven states and influencing producer adoption.

Fort Hays State University (FHSU)

Directed a comprehensive enrollment and alumni communications strategy that included recruitment publications, digital campaigns, and presidential messaging.

LDI, Inc.

Modernized marketing for a leading agribusiness, launching a digital-first strategy that increased engagement, leads, and brand visibility statewide.